Paiji Yoo: We launched a few new and exciting laundry products this summer. Setiawan: What projects have you been working on? Now, with blocked out time to spend with my sons throughout the day, I can do both and be more present in both motherhood and in business. At the start of the pandemic, this was difficult to accomplish and often felt like I was constantly switching between work and spending time with my children - feeling like I was failing at both. Paiji Yoo: I’m prioritizing and proactively carving out family time during the week. Setiawan: What rhythms are you implementing during this time? Sarah Paiji Yoo CEO and Co-Founder of Blueland Courtesy of Blueland/Bashful Captures Additionally, I think these shifts have moved consumers to become active participants who make conscious decisions about how they want to live, voting with their actions and their dollars. Paiji Yoo: As whole industries and behaviors have experienced significant shifts in the last year, it’s worth evaluating what we want and how we want to rebuild. Setiawan: What changes do you hope to see in the future? In the last year, our planet is breathing better due to a decrease in pollution, our beaches are visibly cleaner, our waterways have become clearer, and some wildlife has even returned to their natural habitats. Paiji Yoo: Our planet's ability to heal has always inspired me. These morning walks are a great solution and a meaningful time for connecting with myself and ideating. I found that I ended up losing this time being work from home, as I’m constantly connected with a device at hand, which made me more inclined to spend my time being reactive to emails, slacks, and tactical things that needed to be done. I used to walk to and from home each day, which would give me a solid hour to be digitally unplugged and reflect on our business and mission. Paiji Yoo: I go on morning walks as a way to pull up and think bigger picture about Blueland. Setiawan: What are you doing to stay creative? I would usually get a salad for lunch during the week when I was working out of our office, so it’s a nice treat to be able to fix up something warm to share with my eldest son for lunch. Prior to this period, we never really had a formal lunch as a family, and instead on weekends we typically eat breakfast foods for brunch. Paiji Yoo: I will remember this as our family’s go-to lunch during the peak of lockdown. Setiawan: Any special memories connected to this recipe? We have also been trying to eat less meat, and the tofu ricotta is a good, filling source of protein. Paiji Yoo: I love that it’s healthy, comforting, and something my toddler son and I can both enjoy together. ![]() Setiawan: What do you love about this recipe? Paiji Yoo: I actually was given this recipe by our Blueland social media coordinator, Lydia, who has been vegan since high school. ![]() Setiawan: How did you come across this recipe?
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